Ravi Subramanian, an Indian author and banker by profession actively spoke on literature and marketing in today’s world at Times Lit Fest Delhi 2017 held on November 25 and November 26.
Vinita Nangai, the Associate Editor of TOI and director of Write India anticipated in conversation with the three bestselling Indian authors, Ashwin Sanghi, Anand Neelakantan, and Ravi Subramanian. The three authors consider themselves as today’s commercial writers and talk about the importance of marketing of their books in order to reach out to their target audiences.
According to the prominent author of “Chanakya’s Chant”, Ashwin Sanghi, there are only few eloquent writers that don’t need marketing. While the co-authors talk about the visibility, discoverability and the changing trend in literature. The book culture in India has adopted and observed the cross culture with an authentic Indian touch. The propagation of Mythology and Friction has witnessed a great acceptance. With new and creative writers in the field, it has become crucial to getting acknowledged by the reader or else your writing can get skipped. As per the author’s acclaim, even Dan Brown and Archer need to advertise their work.
Times Lit Fest Delhi is a festival of Ideas and Books, where they organize liberated talks, Panel discussion, debates, keynote addresses that focus on analyzing the achievements, hopes, course-corrections of the boldest and biggest experiments in India and has created historic changes. In this current edition, TLF will evaluate the various domains of the New Age India.
Rajdeep Sardesai, Swara Bhaskar, Devdutt Pattanaik, Shobhaa De, Arun Shourie, Ravi Subramanian, Nayantara Sahgai, Shashi Tharoor, Nandita Das, Raghuram Ranjan, ShabanaAzmi, Javed Akhtar, Vinod Rai, Bibek Debroy, Kiran Nagarkar, Gurmehar Kaur, Jayant Sinha, Christophe Jaffrelot, Baba Ramdev and others were present at the diverse speaker and talent talk at Times Lit Fest Delhi 2017. As the fest was organized to celebrate the new age India, therefore, the topic wasn’t limited to the historic India but had interesting democratic, social, cross culture and a wide galaxy of new age India. The discussion was to understand the challenges and opportunities to upgrade India as a country of continuous progress and acceptance.