Pronounced as tenor, 10.or D was launched in India earlier this week. This is the 3rd launch of the private label following the launch of 10.or E and 10.or G earlier in September this year. 10.or D is a smartphone developed in collaboration with Longcheer. It is a part of “Crafted for Amazon” program, which showcases products that are been manufactured in India and designed for the Indians.

Made In India, Made for India: 10 Or D Budget Smartphone Launched

The smartphone is a budget line phone with starting price being Rs. 4999. The phone includes features such as 16GB built-in storage and 2GB RAM. The price for the higher version with 3GB RAM and 32GB storage capacity is Rs. 5999. The smartphone is slated to go on sale on January 5, 2018, at 12pm. The bookings for the phone have already begun. 10.or D competes with recently launched Xiaomi Redmi 5A. 10.or D hasn’t announced launch offers; however, smartphones bought by Amazon Prime subscribers will be eligible for additional warranty of one year.

For after sales service, Longcheer has roped in B2X. There will be 32 service centers pan India to begin with. The company’s spokesperson for “Crafted For Amazon” program said that the company plans to identify the gaps and launch more products to meet the demands of the local customers. The 10.or D will be loaded with several Amazon apps, which will have access with a single sign in, once the phone is first booted.

With a 5.2-inch HD display, the dual Sim (Nano) phone has Android 7.1.2 Nougat along with Android UI stock. The other features include 13 megapixel rear camera and 5 megapixel frontal selfie camera. It also has LED flash. The rear camera has inbuilt autofocus for better capturing.

The phone also has fingerprint scanner on its rear panel to quickly unlock the phone and has 3500mAh battery, which can charge the battery for 2 days and 70 hours of MP3 playback or 10 hours of browsing and talk time of 25 hours according to Amazon.