News Consumption Tilts Toward Niche Sites - NYTimes.com
2105:
Like newspapers, portals like AOL and Yahoo are confronting the cold fact that there is less general interest in general interest news.
Warning: mentions AOL v TechCrunch v Arrington, if that kind of thing makes you apopleptic. (@jimray)
Not actually true. There is arguably more interest in general interest news, but the Internet has served up exponentially more general interest news to meet the demand. Since the audience for general interest news is so large (think about the traffic numbers for national sites like msnbc.com, nytimes.com, Drudge Report) and the inventory for advertisements on that kind of content so large, it is less valuable to advertisers and naturally the companies that rely on advertising dollars. Orgs like Yahoo! and Aol! who have traditionally tread in this territory have been playing a numbers game from the beginning. It’s not the quality of the audience, but the quantity. This trend toward niche content is a movement away from this numbers game.
(Source: journo-geekery)
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jimray said:
I’m actually a very nice person
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jaketbrooks reblogged this from journo-geekery and added:
Not actually true. There is arguably more interest in general interest news, but the Internet has served up...
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