“For Mr. Dobbs the risk paid off. The Atavist’s retail partners (Amazon, Barnes & Noble, Kobo and Apple) do not allow their partners to disclose sales figures, but Mr. Dobbs’s Atavist story, “My Mother’s Lover,” at one point was the sixth most-downloaded book on the Kindle and atop the most-downloaded list for Amazon’s short-form division, Kindle Singles—what Mr. Dobbs called a “healthy five-figure number” of copies sold. He earned roughly a dollar for each $2.99 copy, making the e-book a more profitable venture than any magazine story he has written. The story even generated more sales revenue than two of his books.”
Potential with a capital P.
