For Mr. Dobbs the risk paid off. The Atavist’s retail partners (Amazon, Barnes & Noble, Kobo and Apple) do not allow their partners to disclose sales figures, but Mr. Dobbs’s Atavist story, “My Mother’s Lover,” at one point was the sixth most-downloaded book on the Kindle and atop the most-downloaded list for Amazon’s short-form division, Kindle Singles—what Mr. Dobbs called a “healthy five-figure number” of copies sold. He earned roughly a dollar for each $2.99 copy, making the e-book a more profitable venture than any magazine story he has written. The story even generated more sales revenue than two of his books.

Observer on the business models of Atavist, Byliner and the magazines who are starting to pay attention.

Potential with a capital P.

Notes

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