2105:
Google Analytics gets a visual layout for the numbers-impaired | VentureBeatToday, Google announced a new feature that should make the service more accessible and usable, especially for people who don’t spend all their time studying Web traffic and search engine optimization. As you can see in the video below, the new In-Page Analytics feature overlays Google Analytics data on the actual webpage. So, rather than studying a long list of URLs, users can look at a page and see how frequently users are clicking on each link.
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To be clear, the new visual layout does not bring in any new data and is therefore subject to the some of Analytics’ previous shortcomings. For example, Google notes that if a webpage has two links leading to the same destination, Analytics can’t tell you which link is getting more clicks. So In-Page Analytics doesn’t necessarily make Google more competitive with startups (such as ClickTale and Chartbeat) that offer publishers a different set of data.
Via @aarron on Twitter.
Good to know!
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