“Unlike print and broadcast companies, we don’t have a “core business” cash cow to protect, so we are free to let the capabilities of the medium take our product development wherever we think it should go.”

Henry (via pegobry)

Another reblog simply for emphasis. Here’s the full quote:

Online journalism was (and is) the only thing we do. For us, the web is not a side business—something we’re doing because we feel like we have to or because we’re worried that our traditional business may die. Unlike print and broadcast companies, we don’t have a “core business” cash cow to protect, so we are free to let the capabilities of the medium take our product development wherever we think it should go. And, from the beginning, that has allowed us to take advantage of short-form real-time commentary, community participation, aggregation, real-time programming, millions of information sources, social media, and direct contributions from thousands of expert contributors—most of which are irrelevant or impossible in other media.
Posted at 9:42 AM, Thursday, May 5, 2011 5 notes Reblogged from pegobry Tags: content strategy

Notes

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