While most museums of GIFs pay homage to their shlocky, tacky ubiquity in the pre-social era of the web, the format today has evolved into a transcendent, expressive medium.

Anil Dash gives animated GIFs his seal of approval through an historical treatise on the maligned artform.

What’s truly remarkable about Dash’s essay is that it only includes one example of an established online editorial product using animated gifs. (If you’re curious, it was The New York Times.) I know it’s just anecdotal—I doubt Dash did a comprehensive review of all editorial sites for this piece—but his findings are hard to argue with, since my own experience would seem to back him up: editorial websites have not embraced animated gifs. 

Mind you, this is not important because I am some aficionado of animated gifs (although like Dash, I do share an affinity for the format), but it points to a general lack of experimentation in design at large editorial sites.

[Found via BetaBeat]

Notes

  1. twentysixtypes said: Jake, have you seen dvdp.tumblr.com?
  2. jaketbrooks posted this