Nerdist favicon is an animated gif. Nice.

(Sorry, animation not included above. Click through to see it in action.)

Through Felix Salmon, I discovered a smart use of Scribd, which allows users to embed readable pdfs.

I’m also kind of loving Scribd’s swagger:

Scribd has maximized the power of the web to bring readers and creators of written content together, regardless of physical or format constraints. History has witnessed only a handful of major innovations in publishing and reading: cave drawings, the invention of written language, the printing press, the Internet. We’re experiencing another pivotal moment in this history. Join us for the next revolution.

Who needs humility?

I have no idea how this is going to work

Emily M. Olson, the managing editor of The Register Citizen, a small newspaper in Torrington, Connecticut, tells The New York Times. 

Her paper is undergoing a radical reinvention. Its staff of 10 has thrown open the paper’s doors to the public and invited them in.   

The idea of the cafe, public lounge and free Wi-Fi isn’t to make money on coffee. It’s to let the public see The Register Citizen as its space. The same thought underlies the public meetings and open newsroom, the opening of the company’s archives, the public spaces for bloggers and the meeting room that will host courses on blogging and journalism, so residents can write and link to the site.

What’s most striking about this transformation is not the public or educational element. It’s the notion that a newspaper would define itself around its function as defined by its web product, rather than its print product. The way this paper is now structured, the way it operates in the world, is inspired by the role it plays and seeks to play online. They’re not just paying lip service to the idea of community. They are going out into the world and trying to build it.

The New York Times has been on a bit of a roll lately. They’ve saved themselves from potential financial ruin, dispensed with their social media editor because everyone’s on the social media tip now, begun licensing their homegrown iPad publishing technology, convinced some that the metered paywall is not such a bad idea, let readers balance the national budget, added anchored paragraph links or “deep links” to their site and their redesign of the Op-Ed pages has been well-received. And now … this. Innovation is alive at the Times.

To compliment the NYT Magazine’s 10th Anniversary Year in Ideas issue, they created this stunning interactive. It’s looks great. It works great. It celebrates typography. It’s got an animated video, illustrations and a making of the cover video. It’s about good ideas … and it represents one more. It’s near perfect.

[Thanks, Gillian.]

soupsoup:

Introducing Atavist

We’ll be publishing a new genre of long-form journalism and nonfiction, direct to your iPhone, iPad, and other tablet and e-readers.

Somewhere in Brooklyn, this is happening.

Atavist stories aren’t static: Some may evolve in response to our readers, or simply expand and change as new facts come to light. Some may even involve the readers in the story itself.

Interesting. I’m intrigued. Tell me more, please.

The model: You’ll be able to purchase each Atavist story from inside the free Atavist app, which is available in the iTunes store for iPad, iPhone, and iPod Touch. We’ll soon be available on Android devices as well. For Kindles, readers can purchase a text-only version of each story. All of the proceeds are shared between The Atavist and the author. You’ll be able to comment on the stories, and share them in a few different ways.

This has the makings of a very smart idea. Train readers to consider each article as its own individual piece of purchasable content. People can browse and pay for what they want. It opens the door to quality, serialized work. It’s a good way to keep price points down and lower the barrier to entry. Also, it’s a novel idea to have the author share directly in the sales of their work. Attaway to represent, Brooklyn. 

We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic. In essence, we brainstormed the question, ‘What would we do if the goal was to aggressively cannibalize ourselves?’

Justin B. Smith, president of the Atlantic Media Company, on how the Atlantic was able to turn a profit for the first time in 10 years.

It was hard to choose a quote from this article. The thought process behind the transformation of The Atlantic is so spot on, its leadership should teach a master class on how to manage the transition from print-only to web.

How many of today’s publishers can related to David G. Bradley’s useless tinkering:

He tried going out on sales calls with his advertising staff, only to find that his presence in meetings was a distraction. He sank money into printing the magazine on higher quality paper, only to find that it was a waste. He raised the price of a subscription. He lowered the price of a subscription.

Obviously, none of these things worked. What did? They fully engaged the web. Brilliant.