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TRAI debates on robust mechanism to end pesky calls

Users can expect to get less pesky messages and unwanted calls if the latest efforts of the telecom regulator to squeeze the restriction of such calls become victorious. The telecom regulator has looked in the views of shareholders to enhance this mechanism in the middle of elevating complaints. Recognizing that the present system has been unsuccessful in inspection of such messages and calls, TRAI (Telecom Regulatory Authority of India) subjected a consultation document last week, in which it has pointed over 2 Dozen queries, intended at making systems for enrollment of telemarketers and to make redressal of complaint more efficient, robust, and less time-eating.

“From complaints being established on a normal basis and advice from different sources, it is obvious that the issue of UCC (Unsolicited Commercial Communication) is far from being below control. Requirement was felt to recognize the problems and make essential modifications to deal with the issues,” RS Sharma, chairman of TRAI, claimed in the document.

“The current systems are not operating. Users are getting unsolicited communication in spite of enrolling the preference for not getting such calls. Lately, users are receiving new kinds of unsolicited calls such as robo-calls, calls from auto-dialers, and silent calls, which a user might find more frustrating as compared to voice calls from an actual human being,” he further added, pointing out some of the user complaints marked to the Authority.

The Authority also marked main problem related to consent that firms take from users. By receiving users to agree to terms such as “perpetuity” and “by any means,” these firms exploit the provision to transmute messages on a daily basis. No robust approach is in existence to keep a track of the approval. Shareholders have been requested to give their opinions latest by next month and counter views by end of the next month.

“We see forward to operating with TRAI for additional enhancing the current system via this Consultation Procedure started by the Authority,” director general of Cellular Operators Association of India (COAI), Rajan S Mathews, claimed to the media in an interview. COAI represents most of the telecom companies in the country. While TRAI has been seeing at the problem of unsolicited calls and pesky messages from 2007, it brought out the initial regulation way back in 2011, which was targeted at assisting users recognize such messaging.

Telemarketers were ordered not to transmit messages, even to users who had not selected for getting such messages, from 9 PM to 9 AM.

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